the raven eye team
Alby Salsa, CEO and Principal Consultant
Alby Salsa has more than 20 years of experience leading enrollment and student success initiatives across higher education. He has built and led enrollment teams, developed large-scale student coaching programs, and guided hundreds of institutions in strengthening enrollment and retention. His leadership roles include Regional Vice President at InsideTrack, Vice Chancellor of Enrollment Operations at Brandman University, and Senior Director of Enrollment and Retention at Blackboard. Alby’s work has shaped best practices across the industry and impacted hundreds of thousands of learners. He is also the host of Going the Distance with Alby Salsa, a podcast featuring conversations with higher education leaders on enrollment, marketing, and student success.
Gary Brahm, Senior Advisor
Gary Brahm is a nationally recognized higher education leader and pioneer in adult learning strategies. As the Founding Chancellor of Brandman University, he grew the institution to more than 16,000 students across 26 campuses and a robust online division. He later guided its successful merger with the University of Massachusetts, serving as the first Chancellor of UMass Global. Gary has also served in senior leadership roles as CFO at National University and EVP/COO at Chapman University. A frequent national speaker and accreditation leader with WSCUC, he has contributed to advancing nontraditional, online, and competency-based education. His career reflects a commitment to expanding access and driving innovation in higher education.
Saskia Knight, Senior Consultant
Saskia Knight is a proven leader in enrollment management and student affairs, with extensive experience guiding institutions through growth and transformation. She has held executive roles including Vice President for Enrollment at Chapman University and Executive Vice Chancellor for Enrollment and Student Affairs at both Brandman University and UMass Global. Saskia played key roles in launching and scaling new institutions, introducing fully online and competency-based programs, and redesigning student support services to improve outcomes and efficiency. She has also consulted widely with colleges and universities and has been a featured speaker on enrollment management and organizational change at national conferences.
Reverdy Johnson, Mystery Shopping Lead
Reverdy Johnson is an accomplished higher education and operations leader with expertise in enrollment growth, student success, and organizational performance. At EAB, he served as Senior Director of Strategic Advisory Services, partnering with institutional leaders to develop data-driven strategies. At InsideTrack, he was part of the original enrollment coaching team, later directing operations that expanded student enrollment and retention initiatives nationwide. Reverdy has also led multi-campus operations with Spring Education Group and overseen market research at Blueshift Research. His career blends strategic planning, operational leadership, and evidence-based decision-making, bringing institutions practical solutions that align with mission and goals.
Louisa Henry, Project Management and Operations
Louisa Henry ensures seamless execution across Raven Eye projects, bringing a systems-minded and people-centered approach to operations. With experience spanning education, design, and technology, she specializes in project management, process improvement, and team collaboration. Louisa oversees workflow and communication from client onboarding through delivery, ensuring projects run efficiently and effectively. Her focus on building strong operational systems allows Raven Eye’s consultants to deliver thoughtful, high-quality outcomes for every client engagement.
Bart Herridge, Senior Consultant
Bart Herridge has more than 30 years of experience in higher education, specializing in aligning institutional strategy with student success. At Abilene Christian University, where he served for nearly two decades, Bart held roles including Dean of Student Engagement & Retention and University Registrar. He led initiatives that boosted first-year retention, streamlined student services, and centralized advising support. As a consultant with firms such as Noel-Levitz, Stamats, and Doctums, he has advised more than 40 institutions on strategic planning, enrollment, retention, and technology. Bart is known for his ability to identify core challenges and design customized solutions that drive measurable results.
Matt Putman, Executive Recruiter
Matt Putman is a strategic consultant and talent acquisition leader with a track record of helping organizations build high-performing teams. At Raven Eye Consulting, he leads executive recruitment and partnership development, guiding clients through complex hiring needs and organizational growth. Matt has extensive experience designing scalable recruitment strategies, managing executive searches, and coaching teams to exceed business goals. He has supported startups and established companies alike, developing talent pipelines and leadership teams that drive long-term success. His consultative, results-driven approach ensures organizations find and retain the leaders they need to thrive.